Privacy Policy
Last updated: 2026-07-10
Vartaly is a WhatsApp business messaging platform operated by MMF Infotech Technologies Pvt. Ltd. ("we", "us", "our"). This policy explains what data we collect through WhatsApp Business messaging and how it is used.
What we collect
When you message a business number connected to Vartaly, we store your WhatsApp ID (phone number), display name, message content, and message metadata (timestamps, delivery status) for the purpose of responding to you and operating the messaging service on behalf of the business you contacted.
How we use it
Data is used solely to operate conversational flows, qualify leads, respond to customer queries, and — where you have opted in — send you relevant business updates. We do not sell your data to third parties.
Opt-out
Reply STOP or UNSUBSCRIBE at any time to stop receiving marketing messages from a business using Vartaly. This is honored automatically and immediately.
Data retention
Message and contact data is retained for as long as needed to provide the service to the business you are messaging, or until you request deletion.
Contact
AI processing
Vartaly uses artificial-intelligence sub-processors (currently Anthropic’s Claude API) to power specific features: analysing a business’s website or business description during setup, and generating replies to customer questions from that business’s own knowledge base. Content sent for this processing (website text, business descriptions, and individual customer messages requiring an AI reply) is transmitted securely, is not used by us or our sub-processors to train AI models, and is not shared between businesses. Businesses can review and delete their stored knowledge at any time from their dashboard.
For questions about this policy, contact abhi@mmfinfotech.in.